PACKARD. ICONIC HISTORY. MADE IN DETROIT.
When you're as obsessed with Detroit history as we are, you feel the need to preserve it. To keep it looking its absolute best, no matter its age. To protect its authenticity, its originality. But not just protect it, but let it live. Let it be shared. With you.
1940 PACKARD "Beau"
After being built at the iconic Packard Plant in 1940, Beau was shipped to a Los Angeles dealership. He hasn't been in the Motor City for 78 years, that is until we brought him back home in 2018.
He made his debut with The Packard Plant Project, celebrating Detroit city pride as the lead car in the Marche du Nain Rouge parade. The same week he celebrated his first time on Belle Isle at the 116-years-old Belle Isle Boat House in a magazine worthy shoot captured by Detroit photographer Niki Marie Photo.
We can only dream what's in store as we share & show him off in the city that built him.
Welcome home, Beau!
1949 PACKARD "Hugo"
After living on the East Coast and down South, we shipped Hugo back home to Detroit in 2011.
When I married the love of my life, my dad drove me in Hugo to St. Hugo's chapel, hence who our 1949 Packard is named after. And after falling in love with Les Miserables & The Hunchback of Notre Dame while studying French, he's also affectionately named after Victor Hugo.
But maybe more importantly than his name, we brought Hugo back home to the city that built him. Nearly all original with his straight 8 engine, he frequently visits historic Detroit gems.